So I was just scanning through a Women's Health mag at the gym I work at. An advertisement for a new calorie-burning soda caught my attention. Of course, I go to the website and look at their science and ingredients. Regardless of whether or not I think this beverage is a good idea or if it works, looking at the drinks marketing made me wonder what constitutes "articial" and "flavor"?
On the website for the drink Celsius, you can see the image of their lovely can and then turn it around to get the whole "picking it up in the store" effect. Great. So it says (along with check marks so that we can be sure they're referring to their own product) "No Sugar. No Carbs. No Aspartame. No High Fructose Corn Syrup. No Artificial Colors or Flavors." But they DO use sucralose, the artificial sweetener from hell.
I am SO mad when marketers use the No-this, No-that technique to show how wonderful their product is.
- But if I wouldn't want Aspartame in my drink, why for **** sake would I want to drink Sucralose?!! DUH!!
- If I refuse to drink Artificial colors or flavors, why would drinking Sparkling Orange flavored chlorine molecules be alright? Um, it ISN'T!
If you have a natural product it's natural and there' s NO bs in it. If you have a fake-o product, don't dress it up to be natural. One dreadfully poisonous ingredient is enough to ruin all your natural ingredients. And yes, in case you missed my previous rants, Sucralose is an awful poisonous sugar alternative that I think will have major lawsuits in the future. While I dont expect the Celsius makers to change their ways (because they don't care how good your health-report card is as long as you keep purchasing their product) I would like you to steer clear of products that are no good for you.
If you want to burn 100 calories go walk a mile. The 100 calories the can claims it can remove will NOT help your cardiovascular system get stronger. It will not help you build muscle and therefore shape...yeah, all those sexy dips, curves and lines you like are created by muscle.
Personal training is the only magic weight-loss ingredient I can think of that's genuine. Your trainer helps you to lose weight (or gain if that is your goal), build confidence, balance, strength, agility, coordination and helps you continuously long after you've met your initial goal. Why? First because its rewarding, second because its fun as hell to help folks learn about themselves and their bodies.
Your trainer loves you!
Now put that celsius ad down and go for a walk!